Jean World

Hollywood’s cutest family, the Stefani-Rossdale clan enjoyed an afternoon together at Coldwater Canyon Park in Beverly Hills. Gwen wore G-Star Jeans while Gavin wore his PRPS Jeans . Check out Kingston and Zuma swinging! Sooooo cute!

Bing familiar with the tattoo aspect of the things most widely associated with the ED Hardy name, I was skeptical when I went to look at the jeans. Don’t get me wrong, I think the tattoo stuff is really cool, but, for jeans? Just not for me … but that’s me.

I was totally psyched to find this pair of Ed Hardy 5 Pocket Basic Jeans.
Just a really sweet pair of designer denims that I can live with. Sure, upon closer inspection the Ed Hardy name is plastered across one of the rear pockets, but not in that contrast-stitching-in-your-face way. Well worth the 88 bucks.（www.eby88.com)

For many years now G-Star has been an edgy and widely respected denim brand. G-Star’s innovation and celebration of youth culture attracted a young and intelligent customer base which have remained loyal to the brand and its unorthodox fashion style. Recently, however, there have been murmurings of discontent amongst a growing number of G-Star aficionados and the reason is intriguing.

Ever since its inception back in 1989 the G-Star brand has been limited to a select number of respected retail outlets which helped evolve G-Star into an exclusive designer brand. The arrangement was truly symbiotic, G-Star was introduced to an intelligent and discerning fashion consumer and the exclusive retail outlets had another innovative brand to add to their inventory, everyone was happy, the G-Star brand, the exclusive retailer and the discerning customer. A winning and successful combination.

Then, inexplicably, G-Star decides to introduce its range into the High Street multiples that patently lack the kudos of the exclusive retailers and the once loyal G-Star customer base starts to question the brands credibility. How can an intelligent and discerning fashion consumer be seen wearing a brand that’s widely available in the High Street multiples? The answer is it can’t! So the murmurings of discontent intensify and the G-Star brand transfers to an entirely new customer base which is undoubtedly larger but certainly less loyal. So although G-Star maybe transferring it’s focus to a larger customer base which in the short-term may spike profits, in the long-term the brand will suffer because it will not only lose it’s traditional discerning customer base but the typical customer who shops in multiples is notoriously fickle and will move onto a new fad in no time leaving G-Star high-and-dry.

Ultimately the decision to embrace a wider customer base could prove catastrophic for G-Star and it could act as a warning for other designer brands looking for a short-term “spike” in profits at the expense of their traditional customer base.

Mamas, let’s be honest for a minute: Although the card companies would have us thinking otherwise, just having a child of one’s own is a present in itself, right?

Well, it is to me. The sound of my kids’ laughter is more melodious than anything I could download onto my iPod. And as much as I love pretty shiny things, their smiles sparkle far brighter than anything I could receive in a tiny blue box. So this Mother’s Day, a homemade card and breakfast in bed will be more than enough reward for me. I don’t want a gift for what I feel the universe has already blessed me with.

What I want is a gift for the days I haven’t been able to use the bathroom without a pint-sized army surrounding the door, about to kick it in. A little somethin’ somethin’ for the days when I wished I could have escaped through the commode, but chose not to. A present for the days I swore I felt a year (or two) being peeled off of my life as I endured their whining—while stuck on the freeway during rush-hour traffic. That’s all I want. Just a small token of appreciation for the days they didn’t warn us about. Can I get a witness?

Thanks to The Root’s Mother’s Day Gift Guide, I can. We’ve equipped you with a gift idea to suit every special mama on your list, even if that happens to be you. From the new mom to the more seasoned, these presents are bound to make for a pleasant Mother’s Day 2009. Because if mama ain’t happy, ain’t nobody happy. And we wouldn’t want that now, would we?

GO SHOPPING in our Mother’s Day gift guide.

G-Star RAW is a Dutch clothing company which produces high fashion urban apparel. The G-Star brand specializes in making RAW denim. This is an unwashed, untreated denim that all jeans start out as after they are constructed. The G-Star clothing line is highly influenced by military apparel; inspiration for their designs come from vintage military uniforms bought around the world. Some examples include special cell phone pockets and zippered arm pockets on jackets.

From their conception in 1989, G-Star, G-Star Raw and G–Star Denim have been known for innovative and cutting edge style.  The raw characteristics of G-Star allows G-Star Denim jeans to maintain their distinct and unorthodox style.

The deliveries are not slowing down, G-Star continues to keep our shelves stocked with new denim. This batch included the 3301 Slim in a Travis wash ($210) for men and for women we have a black pair of Corvet Straight’s ($230) and 3301 Bell Cut Raw ($210).

Brand new G-Star merchandise in stock now at Standard Peachtree. Two new polo’s priced at $80 each. Also included the 3301 Sec jean or as we call it the “Chris Black Jean” which basically means it is the most slim jean G-Star has to offer. They are offered in the raw, almost black, wash. Stop by and check them out this week.(www.eby88.com)

Back by popular demand at Standard Lenox Square is the Radar Low Loose. We didn’t carry this looser fitting jean for a season, yet due to so many request we have brought it back in stock. The Radar Low Loose fits exactly how it sounds. It’s one of the baggier cuts from G-Star. Stop by today to try a pair on.

www.eby88.com